Complete rebrand for a music based fitness program.
We created a fresh new brand identity, paying close attention to the company’s mission and vision. Being a fitness and youth empowerment program that puts a strong emphasis on social inclusivity, it was very important for us to create that visually within the logo itself.
We accomplished this with selective color separation and placement of the ‘I’ within the word Fit - establishing the subconscious statement and declaration of the words “I Fit” as in “I belong.”
Custom glyphs
By creating new brand assets, the 7 Elements For Self Development become in and of themselves an entity, further driving home the originality of this program’s look, lingo, and impact.
The art of color.
The colour red was chosen to represent the blood flowing as result of a healthy heart pumping. The black and white are also very intentional as the program philosophy is based on the simplicity and universality of the Yin Yang principle.