Brand identity and art direction for a tattoo artist in Toronto.
An in-your-face kind of boldness was called for this original and complete brand identity for tattoo artist Roma Jade.
Although these colors are not commonly used in the tattoo industry, we intentionally chose this vibrant color palette to represent the authentic nature of this fiery female tattoo artist
The AMOR word in the logo is also an intentionally subliminal toast to the artist’s name as it is an anagram of the name ROMA.
Since she is selling an online course, we had to make sure the colors really popped and although the tattoos are small, that they would be both visible and enticing to the aspiring tattoo artist.